Cutting the Chai has moved to a new domain: cuttingthechai.com.
You can get in touch with Soumyadip at www.soumyadip.com.

Saturday, November 17, 2007

Revenge of the Zapped Ads

It seems that some of the effort that I've put in this blog might just become redundant. There's a new website in town called Indibiz.tv that acts as an online storehouse for all those TVCs.

This is from their brochure:


Indibiz.tv is a 24/7 online video directory for brands. Targeted at the global Indian, Indibiz.tv may be the answer to zapped out television commercials.

The '24/7' adjective before 'online video directory,' may seem superfluous. The web is 24/7 (unless you have subscribed to the ISP I have). But then they are attempting to place themselves as complementary to TV. And against the seconds of airtime on TV, the '24/7' tag might have some appeal.

The site is in all in flash that takes a while to load and refresh. The interface is also not very user friendly. I tried opening the site in IE7 (Firefox is my default) and it just doesn't seem to work there.

Though this site is all about videos, text is also necessary for a more wholesome user experience. And using logos to identify the ads also don't help as different ads from the same brand have the same logo and I can't know which is which unless I play the video.

Nevertheless, they have a sizeable number of ads categorised under 24 different heads. But they still have a long way to go. Good idea though - No interruptive soaps, only commercials.

And here is their own ad


To share/embed this video click here
Download video [00:00:25 FLV 679 KB]

0 Comments: